Exalead’s Morgan Zimmermann to Discuss Search Opportunities for Online Publishers
Since Exalead started as a web search company in 2000, we’ve gained insights into the kind of search system that users need to locate specific information across a complex set of media and data types on the web. Many online publishers are finding that standard built-in search solutions don’t fit the bill when success with readers and users depends in large part on the ease with which they can navigate through content within the website and beyond.
For instance, with the growth of video and audio as outlets for content on the web, advanced search is necessary to cull this data and make it readily available and integrated with more structured data types. In addition, users are joining the information creation process with social reviews and rankings, and online publishers need search that effectively tracks and analyzes these interactions.
Our customers have also found that highly scalable search architecture is important as the web is becoming increasingly interconnected in interesting ways. From the perspective of online publishers, there’s a great opportunity for “mash-ups” between data from the local site itself and internal databases, and useful contextual data from the web and outside applications.
On Thursday March 5th at 8:00am PT, Morgan Zimmermann, Exalead VP of Business Development, will continue our discussion about the business opportunities that advanced search presents to online publishers looking to do more with their content. Morgan will discuss how online publishers can:
- Regain complete control over their content and transform it into a long-term, organic, profitable business
- Achieve strategic independence from content aggregators and advertisers
- Secure brand positioning across a spectrum of innovative user experiences
- Use ‘mash up’ and Hybrid search to improve profitability
