Author Archives: Marketing & Co.

  • Customer relations: From interaction to conversation

    February 10th, 2015 by Marketing & Co. Big Data, Customer Relationship Management, Kudos 1


    We are witnessing, in numerous areas of daily life, a dematerialisation and cross border flow of data. From disks, we have moved on to mp3 files stored on our computers, to today, where live streaming reigns. This cloudification impacts customer relations, and while the transformation may not yet be complete, hard copy is slowly but surely making way for digital.

    It is already often possible to consult one’s account and its activity directly online using a PC or tablet. Nonetheless, change is slow and the quantity of data visible on the client interface is not always satisfactory. Intelligent information must, in the future, be available to the client, and cloudification must allow bilateral information sharing. In summary, it must put the two stakeholders on an equal footing. This means one single dossier, complex or simple, that is understandable from one end of the chain to the other. For example, on my telephone operator’s site, I can see my invoices, my current consumption, and my monthly fee. But why don’t I have a clear view of my contracts (Internet, mobile, tablet) or the history of my requests, as opposed to telephone consultants from call centres? From our side, it is not always easy to reconstruct the complete chronology of our activities. An electronic health record is one example, and although this is not yet a fait accompli, it is a step in the right direction.

    Consumers and clients want transparency, so might this not be the time for companies to make the leap? The availability and collection of personal data are currently under debate, and will continue to be so. With the sharing of information, a simple interaction becomes a real conversation. There is less need to call on intermediaries and clients are in possession of all information, with one goal: improved understanding for smarter decision-making. For companies taking up this challenge, it will not be easy: they must deliver a maximum of information, in a concise and pertinent manner, without revealing their internal mechanisms and competitive advantages. With a shared data system, misunderstandings are minimised. Only information relating to the process and management will remain on the customer advisor side to avoid overloading the customer with technical information.

    We already know how to create, with technologies like CloudView, not just readable information from raw data, but real intelligent information using the same data. This is enhanced information that is not only readable, but that can be used in a decision-making process by highlighting key points for the client and the client record.

    If cloudification enables the display and modification of data in real time, why can we not imagine completely transparent and shared information? This idea means going above and beyond simply accessing the same information. It means having the same interface on the client and employee side with a view, for the client, to accessing all the information that concerns it without the company’s approval.

    It means dealing with a transparent company that restores the same data for its advisors and its clients. If certain companies were ready to cross this threshold, they would need tools to manage the wealth of information available on their clients: to find, aggregate and present the data in a way that highlights pertinent information. We can also imagine servers equipped with semantic technology able to understand questions asked in a natural language by the client, and presenting clients with a document, a contact or link addressing client concerns. The issue of IT system security would become more important… as would, of course, the performance of the IT systems themselves.

    The technology exists, the need is there, we just need to make the move. There is still of course much to think about with respect to our core businesses. We have recently been asking ourselves about the outlook for this year. We must also prepare ourselves and think about what comes after.

    What is your feeling on this? Don’t hesitate to reply here directly or via our Twitter account: @ExaleadOneCall.

  • Build customer interaction for tomorrow

    January 5th, 2015 by Marketing & Co. Big Data, Customer Relationship Management 0



    In this start to the New Year, EXALEAD would like to share its convictions regarding the potential for improvement in the field of customer interaction, especially in customer experience.

    American start-ups are creating more and more buzz about their capitalization/development.

    When we think about interaction, the first things which come in mind are Uber, AirBnb, online banks and every service where the customer don’t have to connect with an intermediate.

    Why are they growing so fast?

    The answer is simple. They decided to make customer interaction a priority available via the Web and easy-to-use applications. The decreased time and cost sped up their entry into established markets.

    How do they stay competitive?

    First of all, they have to communicate with agility inside the company. When you have numerous colleagues, all specialized in a particular function, the silos have to break down. Nothing can be accomplished without efficient cooperation between teams. The aim: transform internal processes and then boost customer interaction.

    Next, external communication, headed by the customer. Each firm has to know its clients in order to respond to their needs. The first step was to develop Big Data technologies. Today we have to go further: create a real 360° view of the customer by enriching data. It’s the only way to answer customer challenges, especially in the multi-channel era.

    Multi-channel management isn’t an option. Every organization has to receive and understand diverse messages, regardless of their origins.

    In these interactions, the business model itself is evolving. By changing the way they interact with customers, certain enterprises have changed their offer, their value proposition, and other factors. To stay competitive, many enterprises will have to offer new services and invest in customer interaction or risk becoming outdated.

    For example, mobile applications are growing in the insurance sector, improving communication and innovation.

    Until now, information systems have answered organizational challenges. Today they have become the way to anticipate customer and business needs. In certain industries, they’ve become a key strategic component. These systems and software help make customer interaction easier. But most important: Never forget to keep the customer at the heart of communication.

    Benoît Bourdé

    EXALEAD OneCall Offer Manager

  • Interview of Alexandre Figuiere, EXALEAD representative at the After Market Conference

    November 17th, 2014 by Marketing & Co. Big Data, Business Intelligence, Industry Solutions, Part Reuse, Powered by Exalead 0

    As you may know, EXALEAD DASSAULT SYSTEMES was present at the After Market Business Platform 2014 held in the Netherlands on October 22-24.

    The conference focused on the future of the aftermarket. EXALEAD’s CloudView technology provides solutions to aftermarket challenges.

    Here’s an interview of Apps Development Manager Alexandre Figuiere, in which he outlines EXALEAD’s ability to:

    1 – Leverage all the data produced by other brands and software
    2 – Deliver the right information at the right time
    3 – Improve customer support
    4 – Bring value to the aftermarket with its e-services solution

    For further information about the After Market Conference check out this:

    The event page is found here:


    November 4th, 2014 by Marketing & Co. Business Intelligence, Part Reuse, Products, Technology 0

    EXALEAD Data Intelligence Transforms Your Business
    Nov 12th 7:00 to 8:15 am

    Morgan Zimmermann, VP SALES EXALEAD Dassault Systèmes, will present data challenges faced by organizations and the way EXALEAD solutions empower them to overtake the future.

    MorganCompanies today are challenged not only by data that are numerous, heterogeneous, and piling up quickly. They also want to cross-reference data to add value and new services for their customers…
    thus going one step further to transform their business.

    EXALEAD can help in 4 primary domains:

    • Customer Interaction
      Aggregate, visualize, and analyze information to better know and engage with customers
    • Digital Assets
      Reveal existing information spread throughout the enterprise, capitalize on and reuse it
    • Big Data Applications
      Compile, analyze, and uncover the value of system-generated data to create new services
    • Web Mining
      Reveal the hidden information intelligence in unstructured Internet data

    EXALEAD answers these challenges and delivers personalized or packaged applications, transforming Big Data into real enterprise benefits.

    Then Morgan will focus on two types of applications:

    • PLM analytics based on CloudView to make sense of the invisible for smart operational decision-making;
    • EXALEAD OnePart to find, reuse and reduce existing parts, 2D/3D designs and related documentation.

    He will demonstrate the high-performance indexation and treatment through use cases, and show the indisputable ROI of these solutions and how they could change the game for IT departments and the entire organization.


  • EXALEAD Dassault Systèmes will be present at the AfterMarket Europe 2014 Event

    October 6th, 2014 by Marketing & Co. Big Data, Customer Relationship Management, Events, Industry Solutions, Technology 0

    EXALEAD is participating in the AfterMarket Europe 2014 event on October 22nd to 24th at The Grand Hotel Huits ter Duin near Amsterdam, The Netherlands. During this conference, we will explore the potential of eServices and machine data relative to industry.

    EXALEAD will be represented by Alexandre Figuière, Apps Development Manager in Paris.

    His presentation will focus on the use of EXALEAD technology to provide extended aftermarket support while creating new eServices. Indeed, servicing complex machines requires accessing a wide variety of highly heterogeneous information. Moreover, these same machines produce a lot of valuable information that could be put to great use, with the right tool.

    EXALEAD technology is the right approach for producing new services, reducing costs and providing an overall enhanced customer experience. EXALEAD CloudView for eServices transforms data into real enterprise benefits.

    More information on this event:

  • The LOD2 project results presented in “Linked Open Data — Creating Knowledge Out of Interlinked Data”

    September 10th, 2014 by Marketing & Co. Big Data, Exalabs, Technology 0

    As part of the LOD2 project, Bert Van Nuffelen, Christian Blaschke and I, wrote a section in the book: “Linked Open Data — Creating Knowledge Out of Interlinked Data”. In our chapter, we focused on recommendations concerning the LOD paradigm, relative to an enterprise application use.


    As you may recall, we wrote this blog post presenting the project a few years ago.


    LOD2 is a large-scale integrating project funded by the European Commission within the FP7 Information and Communication Technologies Work Program (Grant Agreement No. 257943). Started in September 2010, LOD2 project comprised leading academic and industrial partners from across 11 European countries and South Korea to advance the state of the art in research and development in Linked Data lifecycle management.

    During the 4 years of LOD2 project, the Linked Data paradigm has evolved from a practical research idea into a very promising candidate for addressing one of the biggest challenges in the area of intelligent information management: the exploitation of the Web as a platform for data and information integration as well as for search and querying. In fact, Linked Open Data technologies has evolved as a powerful enabler for the transition of the current document-oriented Web into a Web of interlinked Data and, ultimately, into the Semantic Web. As a consequence, an increasing number of data providers has adopted the Linked Data paradigm leading to the creation of a global data market of billions of data facts. In that context LOD2 targets a number of research and industrial challenges to close the performance gap between traditional well adopted and established data management systems, like databases, and emerging new W3C standards based services. To achieve the later goal, LOD2 consortium published LOD2 Stack, an integrated distribution of aligned tools which support the whole life cycle of Linked Data from extraction, authoring/creation via enrichment, interlinking, fusing to maintenance.

    Dassault Systèmes was the leader responsible for the coordination of the activities on the integration of the Linked Data in enterprise applications. Thanks to the successful collaboration with the other LOD2 partners, we achieved an application demonstrator in the domain of HR (Human Resources) to showcase a concrete use case of using the Linked Data paradigm in an enterprise application. Moreover, Dassault Systèmes and the LOD2 consortium defined a list of recommendations and best practices to efficiently exploit the semantic possibilities of the Linked Data paradigm in an enterprise environment.

    Amar Djalil MEZAOUR
    R&D EXALEAD development manager

    You can read these recommendations in :Building Enterprise Ready Applications Using Linked Open Data, chapter, pages 155 – 174”.

    You can also download the entire book here.


  • SEEK – Leading Aussie Job Search Website Powered by CloudView

    July 17th, 2014 by Marketing & Co. Customer 0

    SEEK Customer Story

    When SEEK wanted to improve job match relevance and enhance the user experience of its job search website, the company selected EXALEAD CloudView to provide more thorough and targeted search results.


    In a world where people data is more readily available and people are more mobile, talent searching has become more complex than ever before. SEEK plays a crucial role in matching hirers with the most relevant candidates. With the ability to create sophisticated and seamless technology solutions that work across desktop and mobile devices, SEEK can leverage the power of search to perform fast and accurate matching capabilities that deliver highly relevant search results. Read more here

  • Achieve Rapid and Dramatic ROI from Innovative Legacy Data Discovery and Parts Reuse

    June 18th, 2014 by Marketing & Co. Big Data, OnePaart, Part Reuse 0

    Part 3/3 of Reveal, Reuse, Reduce Series: Reduce Duplicate Parts

    As we saw in Part 2, EXALEAD OnePart helps companies optimize the reuse of components and parts, avoiding creating duplicate parts at the front end; this contributes to efforts to halt the propagation of unnecessary processes and costs throughout the enterprise. OnePart can also be leveraged to tag and root out existing duplicates. While conducting the search, the user may come across two or more parts that are pretty much the same. With access to all related metadata, the determination of which part to keep and modify or reuse, and which obsolete parts, and their attendant costs, to rework or recycle over time, is more obvious. Let’s see how this process can be automated.

     Going One Step Further

    Clearly, when a company’s part numbers are in the thousands or the millions, or when faced with a merger or acquisition that will multiply the number of parts, finding and winnowing down duplicate parts can be an overwhelming proposition. The power of EXALEAD OnePart simplifies the task by grouping and recategorizing parts, at which time the decision to reuse, modify, or eliminate can be rapidly made.

    OnePart introduces a new way to work, focused on defining the existing stock of parts according to their metadata and shape. It does not come with pre-defined groupings; the company chooses how to categorize its parts and OnePart adapts in consequence. These unlimited categories are then entered into the PDM and ERP systems so that parts can be better managed in the future, saving time and money. 

    How does it work?

    • First, quality and method engineers define the kinds of “universes” that exist within the company’s legacy parts. For example, a part that has been created in copper and purchased externally could make up one universe. The parts that meet these criteria are found by using OnePart’s metadata search capabilities.
    • Next, the universes are segmented into clusters according to their shape. As an example, a cluster could represent all of the clamps of the same size. The engineer wants to reduce the 20×20-sized clamp cluster first, because it represents the most expensive inventory (according to unit price x quantity in stock).
    • The cluster displays all of its parts. Those listed first are those that are recommended to be the master, based on the rules defined by the Engineering, Manufacturing, and/or Procurement departments. As an example, masters could be those parts with the most recent (less than six months) and active history in the ERP system with REACH Directive approval.
    • When all the parts in the cluster are determined to be either the master, alternate, or obsolete, then the result is massively propagated into OnePart and the 3DEXPERIENCE Platform. A workflow of acceptance can be used to propagate into the stock through the ERP.

    Because the parts catalog is narrowed down, engineers and designers have more time available to be more creative than they would by simply creating (or recreating) required parts. And the discovery of a broad selection of existing possibilities can lead to further creativity and innovation.

    A New Paradigm to Directly Optimize Working Capital

    A less obvious beneficiary of reducing duplicate parts is the Purchasing department. Purchasing personnel are able to search the ERP and associate its contents with documentation found in other systems. They can go one step further and benefit from the results of using OnePart to pare down duplicate parts. This simplifies the system and the responsibilities of the Procurement team, as they can better negotiate with vendors based on volume. Reducing the number of parts in progress is an expenditure analysis application for the financial controller that directly impacts the balance sheet, lowering inventory and ultimately working capital. 

    Benefits of OnePart

    Here the benefits of OnePart are obvious. Continuing on the path of New Part Creation leads to additional spending. Using it to reuse saves time and money. Implementing it as part of an ongoing parts management program adds significant value over time.


    In this 3-part series, we’ve seen that designers and engineers are looking for a solution that finds and gathers all existing product part-related information, no matter the format—adding similarity, metadata, and semantic-linked documents and related information to shape-search capabilities. It should allow users to quickly discover if the part exists by simply shortlisting the possible designs, comparing them, checking their similarity, navigating parent/child relationships, and assembling related documents to reuse legacy parts, reduce duplicate parts, and revitalize the product development enterprise.

    We’ve created this interactive video for you to see how much your company could save!

    For more information, contact us at

  • OnePart Industry Videos Available!

    May 26th, 2014 by Marketing & Co. Industry Solutions, OnePaart 0

    OnePart is picking up steam in a number of important industries.  Here are a couple of examples of how customers are reaping the benefits of OnePart’s speed and user-friendliness in:

  • Achieve Rapid and Dramatic ROI from Innovative Legacy Data Discovery and Parts Reuse

    April 29th, 2014 by Marketing & Co. Big Data, OnePaart, Part Reuse 0

    Part 2/3 of Reveal, Reuse, Reduce Series: Reuse Existing Parts

    The Cost of Creating New Parts

    Confronted with the need for a specific part to meet form, fit, and function requirements for a new product design, engineers currently face two undesirable choices:  they can waste valuable time manually trying to find a suitable part—frequently a daunting task that just takes too long—or they can give up on the search and create a new part. 

    While the decision to design a new part may be the most convenient and fastest course of action for the individual engineer, he or she may not be aware that its impact trickles down throughout the entire product development and manufacturing organization—unnecessarily increasing part counts and slowing time-to-market. In product development alone, new part designs have to be analyzed, validated, and prototyped, steps that can consume valuable R&D resources. Moreover, by making something new instead of utilizing tried-and-tested designs, new part development can increase the risk of problems related to quality and manufacturability.

    After a new part leaves product development, it creates additional work and costs for every downstream department, from sourcing, production, inventory, and distribution to sales, marketing, and support. New tool paths will have to be created, materials will need to be procured, and new part numbers will have to be added to user, service, and ordering publications, actions that are best avoided if possible.

     The Value of Existing Parts

    Instead of creating a new part, designers and engineers can look for a similar one amongst legacy parts. Because of the advantages surrounding the use of existing designs, every aspect of a manufacturing enterprise and extended supply chain—including product design, engineering, documentation, procurement, purchasing, manufacturing, inventory, distribution, service, sales, marketing, and management—will become more efficient, ensuring high levels of quality while accelerating time-to-market.

    In fact, a wealth of value is lying dormant in the form of existing parts and assemblies, which designers and engineers can often incorporate into new product innovations. According to The Aberdeen Group, a leading information technology and business intelligence research analyst, the annual carrying costs of introducing a new part number range between $4,500 and $23,000 per item, making duplicate part proliferation a known source of cost exposure. These costs represent the hidden treasure buried beneath an enterprise’s voluminous data infrastructure—costs that directly impact throughput, productivity and, ultimately, profit margins.


    This unwieldy mass of data contains not only 2D and 3D product designs—in the form of CAD models and engineering drawings—but also a cornucopia of associated information, ranging from analysis reports, tool paths, and bills of materials (BOMs) to assembly and user documentation, quotes and orders, inventory and service reports, and other design and production information. However, extracting the potential value hidden within this mountain of data requires an efficient and cost-effective means for finding, accessing, and leveraging existing design assets to facilitate future product development through design reuse.

    Reveal Hidden Assets & Reuse Legacy Parts

    As we saw in the previous post, before existing parts can be reused, all potential parts that might satisfy a specific set of requirements need to be located, sorted, and evaluated. With an integrated search experience, a variety of search terms and approaches are leveraged to locate not only design models with suitable geometries but also any and all related metadata. Beginning with a search using descriptors of the part, such as part number or color, project name, file type, the original designer’s name, and more, the search is refined according to its features. From there, the user can compare similar parts and find linked content to make the right, informed, documented reuse decision in less than two minutes.

    Once a set of existing parts that might fit the need is found, the user further interrogates information about possible candidates in order to identify the most suitable part for the job. For example, a part with a specific load rating, that’s available in inventory, or manufactured in a certain geographic location, may be required. Because an integrated search experience gives one the ability to find and access all metadata related to a part, the user will be in a much better position to determine and select the part that best satisfies the particular situation.

    Who Benefits from an Integrated Search Experience

    By utilizing the EXALEAD OnePart Web-inspired, easy-to-use search system that extends beyond traditional shape search and does not require knowledge of CAD, every interested member of the organization will have access to in-context product design information and can thus contribute to cost reductions and productivity gains related to design reuse. The wide range of users ensures rapid and dramatic ROI in a matter of months, recuperating software, maintenance, services, and hardware investments throughout the enterprise.

    Each time a part gets reused, savings of $1,000 to $14,000 per year are realized, depending on the industry. Productivity gains are found throughout the following departments:

    Engineering Designers and engineers will be more productive devoting more time to high-value new projects, delivering them faster. These productivity improvements will extend beyond product development while alleviating the informational demands on designers and engineers.

    Quality As there are few risks associated with using existing, proven parts that have already been tested, quality improvements are inevitable.

    Manufacturing Incorporating an existing part into a new product is a “known quantity” for the manufacturing team. Personnel and manufacturing time are saved, as are time and costs incurred by tooling.

    Bidding & Procurement Reusing parts decreases stocking costs, leading to savings without damaging important relations with suppliers. The purchasing organization will identify and analyze the right parts more efficiently, making more informed decisions about producing or buying parts.

    Sales Streamlining the product catalog lets sales associates better focus their pre-sales and support efforts.

    Most importantly, the above productivity gains impact the bottom line:

    Management The time saved by engineers and others leads to cost savings that can be reallocated to other programs, potentially to launching new products. Lowering the number of assets decreases working capital, so more cash is available to devote to other projects.

    The value created by an integrated search experience is clear. Ultimately, customer satisfaction and loyalty improve thanks to faster time-to-market and higher quality, so the investment is easily justified.

    In Part 3, “Reduce”, we’ll explore how an integrated search experience can reduce duplicate parts.

    In the meantime, to see how much your company could save with parts reuse, check out our personalized interactive simulation app! 


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