What’s in a name?
Why is choosing a company name with care so important?
Because choosing a company name with care means going beyond simple marketing concerns…
To age well, a name should speak to a company’s unique DNA and not today’s hot trend.
To stand out within the frenzied mass of today’s Internet, a name must also be both distinct and instantly recognizable. Confusion is the enemy of a strong brand.
We strove to ensure Exalead would reflect us uniquely and accurately: both what we were yesterday, and what we will be tomorrow.
Thank you, Steve Arnold, for a helpful reminder to us all of the importance of choosing a name with care…
Read Steve Arnold’s blog entry on ArnoldIT
This entry was posted on Wednesday, July 22nd, 2009 at 10:13 am and is filed under Interviews & Commentaries, On the personal side.... You can follow any responses to this entry through the RSS 2.0 feed.
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