Microsoft and Google Play Catch Up
With names like Wonder Wheel and Bing xRank, it’s easy to see how someone can get caught up in the marketing fanfare of these recent technology announcements.
Fortunately, for our customers, these capabilities (and more) are already available to them.
For example, Miiget is a technology that we’ve had since 2008 and is equivalent to Wonder Wheel in concept.
www.tweepz.com was built using Exalead technology as a small evening project by an exalead consultant and is similar to xRank.
But to be fair, Microsoft had to do something and Google had to respond (or preempt?). Yet, the battle isn’t just between Microsoft and Google, but between these two and other web businesses as well.
These new offerings raise the user experience bar for every business that depends upon web traffic. As a provider to these other businesses, we’re keenly aware of that. We have been from our beginning. That’s why customers such as Yakaz, Hometrader, 118218, and Skyblog use our technology. To improve user experience and user traffic and, in some cases, dramatically so.
Exalead believes in the concept of the long tail. That is, not everyone is satisfied with services provided by Google and Microsoft. In fact we find many users rely on multiple search sites, each for a different purpose. It’s a best-of-breed idea. This makes sense to us, since the time taken to go to a specific site is negligible compared to the length of the conversation with the site. So why not go to the best?
At least that’s how we see it. So in support of our customers, Exalead will continue to lead search technology performance and innovation. Current work in the area of semantics for increased recall, precision and insight will enable our customers to be a step ahead of their competition and provide better information with less cost and effort.









October 9th, 2009 at 7:09 pm
Hey, this is an interesting project. The idea itself is also very good … Keep going on!