Exalead participated in Search Engine Strategies January 15 and 16 at the Grand Hôtel Intercontinental in Paris.

The program included presentations by the leading search providers in the French marketplace, plus an educational session designed to give practical answers to day-to-day questions about search engine marketing.

Jean Marc Lazard, who heads up strategic projects at Exalead, took the podium to present Exalead and raise awareness of the diversity and versatility of search on the web today.

Here is a PDF of his presentation, “Exalead: For all the ways you use the web”

Enjoy!

Exalead at Search Engine Strategies, Paris 2008

In our Video Search Update, Part 1, we told you how we broadened our index to include your direct submissions. We have now enlarged the index once again, adding these popular sites:

Now that the RSS mode has been activated, all that’s needed to add a new source is to locate its corresponding RSS feed. So if you find a good video source, send us the feed URL.

After having indexed Dailymotion, Youtube and Metacafe, we decided to enlarge our index by enabling you to submit your videos to our crawler directly.

We currently support the Media RSS format, adopted by the majority of video content distributors: http://en.wikipedia.org/wiki/Media_RSS

All you need to do is send us your feed URL so our crawler can fetch it.

Once your feed is submitted, our crawler will check back regularly to verify that the video is still available.

An example of a video feed:

<?xml version=”1.0″ encoding=”utf-8″?>
<rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”>
<channel>
<title>My site</title>
<link>http://www.mysite.com/rss/mrss.xml</link>
<description>Videos published on my site</description>
<item>
<author>jane56</author>
<title>Interview with Tom</title>
<link>http://www.mysite.com/video/1</link>
<description>Tom responds to my questions about the new product.</description>
<guid isPermaLink=”true”>http://www.mysite.com/video/1</guid>
<pubDate>Mon, 25 Nov 2007 08:42:00 +0000</pubDate>
<media:content url=”http://www.mysite.com/player/1/interview_de_tom.swf”
type=”application/x-shockwave-flash”/>
<media:content duration=”325″ >
<media:thumbnail url=”http://www.mysite.com/vimages/1.jpg” width=”340″
height=”250″ />
<media:keywords>Tom, interview, new</media:keywords>
<media:rating scheme=”urn:simple”>nonadult</media:rating>
<media:category>Entertainment</media:category>
</item>
</channel>
</rss>

<guid>:
-The guid tag contains the URL of a page where the video can be found. When the user runs a search and clicks on a result, he/she will be directed to this URL.

<thumbnail>:
- The thumbnail tag contains a link to a descriptive image for the video.

<pubDate>:
- This tag is for the publication date of the video.

<media:content>:
-This tag contains a direct link to the video. ‘Type’ is a standard video MIME type.

<media:keywords>:
- A list of keywords associated with the video.

<media:category>:
- One or more categories associated with the video.

<media:rating scheme=”urn:simple”>:
- Indicates if the content is ‘adult’ or ‘nonadult’ (suitable for minors) in nature.

This list is not exhaustive. See http://search.yahoo.com/mrss for further specification details.

Contact us if you have any technical questions!

So year 2007 is at an end. Yes, already!

After a year of much hard work, many innovations and some extreme challenges, the whole Exalead team wishes you all Happy Holidays and a Happy New Year.

We would like to thank you for your loyalty throughout 2007, especially as your comments and ideas have changed the shape our search engine and helped us grow as a company.

We start 2008 with a larger and thoroughly rested team, looking forward to the challenges the New Year brings. We expect many surprises but will continue with the responsible growth you have come to expect.

We wish you all a good holiday season… and most importantly of all, stay connected.
Click here to view your greeting card !